“We eat first with our eyes—color is the first symbol with which we discern the freshness and flavor of taste. I think this same thing holds true with color in the world around us—it adds a layer of meaning, both functional and emotional, to the content we create and consume, and carries so much more meaning than merely our sense of sight.”
Emilie Baltz is a food technologist, experience designer, multimedia artist, and educator who uses food as a material and metaphor for creativity and multisensory communication. She is an award-winning author and public speaker, with appearances at TEDx, DLD, PSFK Conference, Ignite Conference, Creative Mornings, TODAY Show, NBC, Wall Street Journal, and more. Emilie is based in New York City and is part of the founding members of NEW INC, the first museum-led incubator hosted at the New Museum. She is also part of the founding faculty of the School of Visual Arts Products of Design MFA program, the founder of the Food Design Studio at Pratt Institute, and served as the creative director and curator of Food Experience of the Museum of Sex from 2011 to 2014.
Filip Roscam, design director for Merck Pigments & Functional Materials, has a master’s degree in product design (Antwerp Academy, Belgium) and is color-trend specialist and effect-color consultant. Merck KGaA Darmstadt Germany and its North American subsidiary EMD Performance Materials are global market leader for special-effect and pearlescent pigments; that provide colors that extra wow, glow, or sparkle. Filip works with many global automotive OEM’s and other brand manufacturers for packaging, consumer appliances, electronics, aerospace, interior design, and architecture. He held lectures on many occasions in Europe, USA, the Middle East, and Asia, and designed several inspiration-styling materials for the most diverse market segments. Filip is a board member and European liaison for Color Marketing Group.
“I don’t think many deny the importance of color for human beings. Looking at color is fun. Using color is even more fun. But the art is in the details: subtle color changes, how surface texture interacts with color, how the appearance of shapes changes depending on the color applied. Color harmony is perhaps even more important than simply using color. This can be harmony between different shades, but even harmony inside one single color formulation … Playing with those factors in my work makes me happy every day.”
“Consumers’ expectations are always changing around product design, packaging, supply chains, pricing, marketing, and, of course, color. As the rate of change accelerates, tracking trends is more vital than ever in understanding consumers’ expectations.”
Lauren Williams is TrendWatching’s trend analyst based in the New York office. Following six years of working in fashion-trend forecasting and presenting lifestyle and color trends from Paris to Shanghai, Lauren switched her attention to focus on consumer behavior trends and global innovations. In her time as a fashion-trend forecaster, Lauren presented at Premiere Vision Paris, ColombiaTex, Great Ideas in Cotton Conference Hong Kong, and to leading brands and retailers worldwide. At TrendWatching, she is responsible for helping to develop website content, tracking in-depth industry-specific market research, conducting trend seminars, and working with companies such as Disney and Spotify to understand and apply TrendWatching’s findings. Lauren graduated from the University of Kentucky with a degree in merchandising and textiles.
A Californian who studied art and architecture at University of California at Berkeley. After graduating he moved to Cambridge, Massachusetts, to make documentary films. He then shifted from films to commercial photography, doing advertising, fashion, and fine art photography while living in San Francisco, Milan, Paris, New York, and New Mexico. He has traveled the world on assignments, winning numerous advertising and graphic awards for his work. The journey continues, and he still loves creating and looking at images.
“Color is one of the major elements of photography that must be considered in composing an image. Color can be the main focus of an image or an accent. First consider the color of the main subject or subject matter in the image, and then it is a challenge of the interaction of color between the subject and the environment or background. Color in photography is much like a guitar in music. Is the guitar playing support to the vocal or is it playing lead in the solo?”