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Who We Are
Color Marketing Group (CMG), founded in 1962, is an international not-for-profit Association of 1,100 Color Designers who forecast Color Directions® one to three years in advance for all industries, manufactured products and services. These Consumer/Residential and Contract/Commercial products include: Action/Recreation, Consumer Goods, Technology, Home, Visual Communications, Transportation, Juvenile Products, Fashion, and environments for Office, Health Care, Retail, Hospitality/Entertainment and Institutional/Public Spaces.
Purpose
CMG's major focus is to identify the direction of color trends, and then CMG members "translate" that information into salable colors for manufactured products in all industries. The Association's semi-annual International Conferences provide a forum for the extensive exchange of non-competitive information in all phases of color marketing, including color trends and combinations, design influences, merchandising and sales, education and industry contacts.
What We Do
CMG's Consumer and Contract Color Directions Forecasts are developed annually through the collaborative efforts of the members who attend CMG's Conference. Each member prepares his or her own individual Color Directions Forecast in advance of the Conference, where over two dozen Color Forecast Workshops take place simultaneously.
During these Conferences, Workshop Facilitators lead and direct small group discussions among the Color Design Professionals. After many hours of interaction, each of the Workshops develops a Color Directions Forecast which then goes to a Steering Committee meeting. There, the process is repeated, until a general consensus Forecast for the entire Conference is developed.
It is important to note that CMG's Forecasts are color "directions" not directives, which are best interpreted by Color Designers, based on their specific industries and products.
In addition to forecasting Consumer or Contract Color Directions while at these Conferences, Colors Current® Workshops are held to evaluate which colors are actually in use in the marketplace. Design Workshops track trends and their influences on design and color.
These "influences" run the gamut from social issues to politics, the environment, the economy and cultural diversity. It is an understanding of the influences that provides the most useful information, and it is the input of so many Color Designers, that gives each Forecast its tremendous validity.
While the end result of each semi-annual Conference is the development of Consumer or Contract Color Directions Forecasts , a key part of these Conferences is the exchange and sharing of information that takes place among members. Knowing what forces and factors are influencing shifts in color directions, as seen through the eyes of their CMG colleagues, is as important to the Color Designer as the Forecast itself.
Why We Do It
Colors are inter-industry related. As such, one industry influences another, causing color to be dynamic. So the interaction of CMG's members is vital for each of them if they are to remain on the cutting edge of color design and development. CMG's unique Conferences provide that forum.
Meetings
International Conferences
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International Conferences, are held semi-annually in the Spring and Fall.
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Conferences provide Workshop exchanges on Consumer and Color Directions.
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Both Conferences include numerous activities to facilitate networking among members, providing the opportunity to discuss color trends and influences with Color Designers from a variety of industries.
Regional Meetings
Regional Meetings, held throughout the year in the U.S. and abroad, serve to facilitate the on-going exchange of color information among members, and to provide the opportunity to focus on regional color preferences.
Additional CMG Benefits
Color Forecasts
CMG members receive Consumer and Contract Color Directions Forecasts along with written reports fully explaining the highlights of each. In addition, special effect fan decks are provided for the Consumer and Contract Forecast. Forecasts are available for sale to non-members for $1,600.
Design Trends
Design trend information, interpreted during 40 Conference Design Workshops, gives CMG members an informed perspective on the factors influencing the future of design.
ColorChips®
Published semi-annually, ColorChips is an informative, in-depth newsletter that keeps CMG members up-to-date on color, design and trend information, as well as industry news and reports from related Conferences.
Online Membership Directory
This useful and informative business development tool contains vital information about CMG's members and the Association.
Directory listings are available on the members-only side of CMG's web site (www.colormarketing.org).
Committee Participation
CMG's Committees enjoy an exceptional level of participation, due to the valuable networking opportunities that such activities provide. Working year-round on Committee assignments, members grow both personally and professionally as their collective efforts advance the profession of color marketing.
Membership Dues*
Annual Dues
Participating Color Designer/Marketer - $795
Non-Participating Color Designer/Marketer* - $1,608
Participating Academic - $490
Non-Participating Academic* - $1,680
* All CMG members are encouraged to participate in the development of CMG's color forecasts at CMG's International Conferences. A member who does not attend at least one CMG International Conference every three years will be deemed a Non-Participating Member and will pay an increased annual dues amount.
2009-2010 President**
James Martin, CMG**
Landor Associates
Denver, CO, USA
**The "CMG" appellation after members' names indicates they have earned Chairholder status in Color Marketing Group, recognizing their achievement and leadership in the profession of Color Design.
Executive Director
Jaime E. Stephens
For information, contact: CMG
Phone: 703.647.4729 Fax: 703.329.0155
E-mail: cmg@colormarketing.org
Color Sells... and the “Right” Colors Sell Better!
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