“Employees from various divisions of Sherwin Williams have been involved as members in Color Marketing Group for many years. As a long-standing member of CMG, and a past Board member, I have gained a tremendous amount of information and support for my Latin American region. Through CMG's volunteer Leadership and Development program, I was appointed CMG’s Latin American Region Board Liaison for four years, and the response we from the CMG community received when we started this group was amazing. We held color forecast meetings in Argentina, Brazil, Mexico (twice!), and Colombia, and my Sherwin-Williams colleagues in those countries were and still are, enthusiastic participants. Sherwin-Williams uses CMG as a notable resource for professional color forecasts. We validate our own trends and influences, and are able to gain information on industry directions beyond the coatings field. I use my participation in the CMG International Summits and my many CMG networking contacts to do the same for our Latin countries, as we design our regional palettes. We need to be current on the global color and design view, and CMG allows me to include not only the European directions, but also North American and Asia-Pacific. I would encourage all companies – no matter the industry – and all color professionals to become active participants in Color Marketing Group!
Carol Derov, Manager, International Marketing Services, The Sherwin Williams Company, Chairholder and former Board of Director Member of Color Marketing Group.