The Forecasting Process
Annually CMG members work to produce Color Forecasts from North America, Asia, Europe, and Latin America. Combined, they form CMG's World Color Forecast which is revealed each November at the International Summit. The Color Forecasts emanate from CMG's Color Forecasting Workshops - called ChromaZones - which are held throughtout the world, and during which participants discuss the trends and influences driving color.
CMG's ChromaZone Color Forecasting Workshops are highly participative and collaborative, and participants are encouraged to share their color insight and stories, discussing the big picture trends and influences that will impact color within the next 2 years. Discussions range from the economy, the environment, politics, sports, demographics, social issues, technology to cultural events, and global affairs. ChromaZone Workshops are one day events, and are open to CMG Members, Non Members, and students.
The results from each Workshop are consolidated by CMG's Steering Committee, formed by volunteer members who convene annually to shortlist the colors, identify the key colors and trends which best represent the myriad color discussions held throughout the year, and form the final Forecast from each Region - North America, Asia, Europe, and Latin America. These forecasts are then revealed at the International Summit and are distributed to CMG Members.
CMG's Color Forecasts are directional and not directives. They show the course that colors are likely to take approximately 2 years out. They are colors that have not yet been applied to a particular product or market, and are under consideration for future product introductions. The interpretation of their use and value is dependent upon each member and their particular product or industry.
Each Forecast is an invaluable tool that members use and interpret for their specific industries and products.