April 2026 Color Alert®
Meaningful • Sentimental • Culture
Cherish is a word used to describe things held dear.
A low-chroma, softly frosted peachy-pink, it radiates the warmth of meaningful connections and deeply valued relationships. Selected as a Main Key Color for CMG’s Asia Pacific region, Cherish symbolizes emotional human connectivity. Identified in 2024 for emergence in 2026, it is a hue that nurtures feelings of love, compassion, and togetherness. Whether expressed through interiors or fashion, it cultivates environments where relationships can flourish and lasting memories are formed.
Cherish carries a gentle sense of nostalgia, evoking both a connection to and a longing for simpler times. This reflective quality draws on lessons from the past, steeped in sentiment and the recollection of heartfelt moments tied to heritage, community, and family. It conveys a sense of belonging and pride in one’s roots and identity, allowing personal histories to continue.
This softened tone invites quiet reminiscence, of the delicate powder from a makeup puff, a family garden dotted with sun-bleached terracotta pots, or the muted blush of floral bouquets resting on a relative’s sideboard. In application, soft textures and matte finishes provide the perfect complement, enhancing its understated elegance and sense of calm. Cherish transitions effortlessly across product categories, from fashion and accessories to interior walls and textiles. It also pairs beautifully with deep greens and rich browns, introducing a grounded, natural dimension to both spaces and ensembles.
More than a color, Cherish is an invitation to pause amid the noise of the present, rediscover the beauty of the past, honor legacy and culture, and find comfort in what has come before while moving forward.
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About CMG's Color Alert®
Color Alert is an exciting monthly feature from Color Marketing Group® (CMG), illuminating one color each month from our World Color Forecast™ and validating our color predictions in the market. As a color litmus test, and drawing from North American, European, Latin American, and the Asia Pacific directional Forecasts, Color Alert brings CMG's directional color stories to life, whether seen on store shelves, cruising along highways, or strutting fashion runways.
Color Marketing Group holds Color Forecasting Workshops - ChromaZones - and international Color Conferences to determine color direction approximately two years in advance (depending on industry). For instance, colors for 2026 were forecast back in 2024. As the year unfolds we reveal one color per month. The results from these events are consolidated to form CMG's World Color Forecast which is revealed annually at CMG's International Summit.
Color Marketing Group is ready to share the excitement of color on an international scale and Color Alert lets the world know that CMG members are spot on with color direction. The eyes of its members are keen on the current emergence of color while staying focused on future hues. Knowledge, discovery, direction, and affirmation make Color Marketing Group the premier international association for color design professionals, and Color Alert allows us to share it with the world.