Topic: Translating Color Language™ into Corporate Metrics
When: Friday, September 18, 2026
Time: 12 pm – 1 pm Eastern
How to Join the webinar: Zoom details will be sent upon registration.
Registration Fees: CMG members receive complimentary admission. Non-Members are $15.
Color professionals speak a precise and powerful language; one that most corporate decision-makers have never been trained to understand. The result is a recurring gap: brilliant color strategy stalls in budget meetings, gets diluted in brand reviews, or loses entirely to cost-cutting logic.
Closing that gap requires a new kind of fluency.
Michelle Lewis, founder of The Color Institute®, introduces a practical framework for translating color expertise into the metrics, language, and structures that drive corporate decisions.
Drawing on her proprietary Color Language™ frameworks and business strategy training, Michelle walks attendees through the shift from color as aesthetic judgment to color as measurable asset.
Attendees will leave with concrete tools:
Language for boardroom conversations
A model for calculating the cost of color inconsistency
A new positioning framework that treats color as intellectual property with quantifiable business value
This session is designed for color professionals ready to move from the creative table to the executive one.
Speakers Highlights
Michelle Lewis is the founder of The Color Institute® and ColorAnalysis.com, creator of the Universal Color Psychology Standard® and Universal Language of Color® — both registered trademarks — and author of Color Secrets. Her proprietary frameworks for color psychology have been applied across corporate branding, healthcare, education, film, and wellness.
A TEDx speaker with a Hollywood production background that includes credits on Pretty Little Liars,Melrose Place, Chuckand Paycheck, Michelle brings rare cross-industry fluency to her work. She has presented at national and international conferences including the Association of Image Consultants International (AICI) and the Rutgers Online Learning Conference.
Michelle is currently completing her Executive MBA at Quantic University (graduating July 2026), where her coursework has deepened her ability to connect color psychology research with corporate strategy, brand equity, and financial decision-making. She is based in the Pacific Northwest and consults with brands, educators, and media on the strategic application of color intelligence.