Topic: Neurodesign in Color
When: Friday, March 13th, 2026
Time: 12 pm – 1 pm Eastern
How to Join the webinar: Zoom details will be sent upon registration.
Registration Fees: This is a CMG complimentary members-only event.
How do colors shape how we feel, think, and behave in the spaces we inhabit? Designers, color professionals, and decision-makers are encouraged to rethink how color is used, not just as a surface trend, but as a tool for healing, clarity, and connection.
Rather than following fast-moving trend cycles, Grace and Amanda Boicel advocate for a more sustainable and human-centered approach to color. Color choices can be purposeful, contextual, and long-lasting, serving not only visual appeal but also psychological and social well-being. At BoicelDesign, Grace & Amanda use research-backed methods to design color experiences that respond to how the brain works, how people feel, and what spaces are truly meant to support.
Drawing on neuroscience and applied design strategies, this session explores how color influences mood, attention, memory, and well-being. Attendees will leave with practical insights into using color more consciously, and a renewed vision for the future of emotionally intelligent, sustainable design.
Speakers Highlights
Sweden-based Grace Boicel and Amanda Boicel are trained by renowned color psychologist Angela Wright. Together, they co-lead BoicelDesign, a consultancy at the intersection of neuroscience, sustainability and design strategy.
Grace Boicel is an award-winning design strategist with a background in creating brand-defining physical and digital experiences for companies like H&M, Microsoft and Nokia. She specializes in innovation-led design that blends sensory impact with strategic intent.
Amanda Boicel is a cognitive neuroscientist with expertise in color psychology, neuroaesthetics and user experience. With degrees in psychology and neuroscience, and training in healthcare innovation and ergonomics, she brings scientific depth to design that supports focus, well-being and recovery