Beyond the Annual Hue

Power, Influence, and Responsibility in Single-Color Authority

Join us for The Human-Color Interaction series of International Roundtables, jointly curated by Color Marketing Group® and NIFT VisioNxt, bringing together perspectives from the Global North and the Global South to reflect today's increasingly interconnected yet culturally nuanced business ecosystems.

A select group of internationally recognized voices in color, design, and materials come together for a timely and critical conversation on the power structures behind single-color authority.

As industries continue to respond to annual color declarations, this International Roundtable will examine the real influence of a single color in shaping consumer perception, creative decision-making, and market behavior. The discussion moves beyond trend headlines to question how and why certain colors rise to prominence, while others remain overlooked.

Panelists will explore the roles of commercial interests, media amplification, and cultural capital in establishing color dominance. The conversation will also address the responsibilities that come with claiming color authority, challenging the notion of who grants that authority and on what grounds.

Rather than focusing on proclamation, the Roundtable will consider how color guidance can evolve into informed, accountable leadership rooted in research, context, and human experience.