Z to A

Z to A explores how the transition from Gen Z to Gen Alpha looks like in design, consumption, color and materials?

Gen Z has already changed the way we think about identity, self-expression, community, influence and consumption. Gen Alpha is growing up in a different environment, where AI, gaming, immersive experiences and constant digital connectivity are part of everyday life.

But what really changes from Z to A?

And how do those changes begin to show up in the things we design, make, buy and surround ourselves with?

Z to A will explore the space between these two generations: what they share, where they diverge, and how their similarities and differences are beginning to influence the future of consumer behavior, design and trends.

What happens to culture and consumption as we move from Z to A?

Bringing together perspectives from the Global North, the Global South and the in-between, this international roundtable will examine how changes between two generations begin to show up in the things we design, make, buy and surround ourselves with.