Montaha Hidefi, CMG
Color Archaeologist™ | Color Landing Studio
President, Color Marketing Group®
A renowned Color Archaeologist™ and the founder of Color Landing Studio, Montaha Hidefi is a strategic color forecaster, trend interpreter, author, and public speaker.
In addition to her consultancy business, Montaha is also a color consultant with The ChemQuest Group and has been engaged in volunteering at not-for-profit organizations for many years. Serving as President of Color Marketing Group® since the beginning of 2026, she served as CMG Vice President Forecasting from 2020 to 2024. She also served as Vice President of the Colour Research Society of Canada (CRSC) from 2023 to 2025 and as Vice President of the Canadian Freelance Guild (CFG) from 2021 to 2024.
Having lived and worked across four continents, Montaha brings a unique, culturally enriched perspective with over 25 years of experience in color advisory, marketing, and specialty chemicals. Her influence extends internationally through speaking engagements at international events and her authorship of three memoirs and numerous articles. She co-authored Color Design: Theories and Applications (Elsevier, 2017), edited by Janet Best.