Nicte Cuevas, CMG

Principal & Creative Cultivator | Nicte Cuevas Design

VP Forecasting, Color Marketing Group®

Based in Honolulu, Hawaii, Nicte is an award-winning bilingual Brand Strategist and Designer with over 20 years of experience helping brands turn scattered visuals and messaging into unified, purpose-driven identities. Fluent in English and Spanish, she brings a global perspective and a deep understanding of color’s power to connect across cultures.

Founder of Nicte Creative Design, she specializes in color strategy and culturally resonant branding that connects on a deeper level. Inspired by her heritage rooted in Mexico, Colombia, and Venezuela, Nicte blends empathy-driven strategy with color psychology to create brands that foster connections and outlast trends. She has worked with national and international organizations, including Adobe Express, LinkedIn, CreativePro, and Creative Mornings.

Since joining CMG in 2022, Nicte has actively participated in ChromaZone® forecasting workshops and Summit Reveal events. She has been serving as Lead of the Forecast Deliverables Committee for the past two years, streamlining processes and deepening her expertise in CMG’s forecasting methodology.

As a LinkedIn Learning instructor and speaker, Nicte has empowered more than 162,000 global learners through courses on brand strategy, color psychology, and design, including her annual Color Trends course. She is a certified Level C Brand Strategist and Specialist, a two-time Graphic Design USA “People to Watch” honoree, and a Top LinkedIn Voice in Design

meet the team