May 2025 Color Alert®
Mysterious • Inclusive • Balanced
Deepfake
Mystery can be both intimidating and intriguing, casting an aura of uncertainty, but it can also be alluring, playful, and a touch seductive.
The rich, enigmatic color of Deepfake is a standout addition to Color Marketing Group’s North America emerging color forecast for 2025. This dark violet, with its low chroma, embodies the true essence of an "enigmatic" hue without being misleading. It proudly reflects its royal origins, bringing a sense of grandeur to the physical world, while also embracing its digital influence as a key color in virtual and augmented realms.
Is it a shade of doubt or one of confident allure? Both, and therein lies Deepfake's power. This captivating hue exudes a sense of depth and multiplicity, adding complexity to products and living spaces. It bridges the tangible and digital worlds, enhancing everything from luxury items to everyday essentials.
Deepfake is anticipated to make waves across various design fields, appearing in home décor and accessories as a versatile color that embraces different interpretations. Whether evoking luxury, a Gothic mood, or the darker aesthetics of the virtual world, Deepfake promises to make a bold statement in interior spaces. It also carries the symbolism of higher Chakra colors, positioning it as a key choice for health and wellness environments. Its allure is enhanced in matte finishes and soft, textured textiles, where it invites both sight and touch.
In consumer electronics, Deepfake takes on a personality of its own, making a subversive statement with a subtle, playful edge. This sense of individuality extends into visual communications, where Deepfake pairs strikingly with yellow, orange, and turquoise for attention-grabbing combinations. Personal items will shine with metallic effects and high-gloss finishes, while illuminated screens and glossy print will bring added dimension to this color in media.
Deepfake effortlessly transitions across design genres and applications, radiating an aura of mystery, introspection, or seduction, depending on the desired effect. This is a color that connects the personal with the virtual, tangible products with abstract concepts. No illusions here, Deep fake is authentically real.
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About CMG's Color Alert®
Color Alert is an exciting monthly feature from Color Marketing Group® (CMG), illuminating one color each month from our World Color Forecast™ and validating our color predictions in the market. As a color litmus test, and drawing from North American, European, Latin American, and the Asia Pacific directional Forecasts, Color Alert brings CMG's directional color stories to life, whether seen on store shelves, cruising along highways, or strutting fashion runways.
Color Marketing Group holds Color Forecasting Workshops - ChromaZones - and international Color Conferences to determine color direction approximately two years in advance (depending on industry). For instance, colors for 2025 were forecast back in 2023. As the year unfolds we reveal one color per month. The results from these events are consolidated to form CMG's World Color Forecast which is revealed annually at CMG's International Summit.
Color Marketing Group is ready to share the excitement of color on an international scale and Color Alert lets the world know that CMG members are spot on with color direction. The eyes of its members are keen on the current emergence of color while staying focused on future hues. Knowledge, discovery, direction, and affirmation make Color Marketing Group the premier international association for color design professionals, and Color Alert allows us to share it with the world.