June 2025 Color Alert®
Infusion • Eco-Harmony • Regenerative
Underbrush
Connect with the subtle, muted side of nature through a hue that evokes eco-harmony. Balanced, organic, and slightly neutral, this color reflects the quieter, more serene aspects of the natural world. It embodies biophilia, the desire to unite humanity with nature within designed spaces.
Forecasted by Color Marketing Group’s Asia Pacific region in 2023, “Underbrush” emerges this year as a stylish symbol of life’s joyous wilderness. Creativity and joy often flourish in unexpected places, and Underbrush, a mid-range hue with a delicate balance between green and yellow, surprises like a burst of life in the heart of a forest. Its low chroma gives it a neutral appearance, offering stability and modesty, and a supportive quality.
In an age where sustainability is central to design, Underbrush emerges as a modern, timeless hue. From the outset, it was envisioned to endure, its relevance only grew as eco-consciousness deepens. Visually reminiscent of moss and dried herbs, its soft matte finish exudes a relaxing, regenerative quality, making it perfect for both interior and exterior applications in spaces that demand sophistication and harmony.
Underbrush finds a valid place in both residential and commercial spaces, whether in family gathering rooms, home spas, hospitality, wellness centers, or healthcare environments. All of them can be transformed with this hue of ease and natural grace. Originally imagined in matte, it can also be transformed with metallic finishes that capture the play of light through branches, adding an element of surprise.
As a nature-inspired hue, Underbrush pairs effortlessly with muted tones like coral, soft lilac, and pastel pink, evoking the faded florals of a garden. For a more grounded, landscape-inspired palette, pair it with pale blue, dusky brown, and vivid green, calling to mind clear skies, fertile soil, and bright sunlight. These combinations transcend specific design styles or periods, with Underbrush providing the perfect neutral backdrop for any aesthetic.
Look deeper into Underbrush, and you will find a world of desaturated, muted tones that reinforce a deep connection to nature. This green is a foundational part of the color story, grounding spaces in a sense of calm and natural beauty.
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About CMG's Color Alert®
Color Alert is an exciting monthly feature from Color Marketing Group® (CMG), illuminating one color each month from our World Color Forecast™ and validating our color predictions in the market. As a color litmus test, and drawing from North American, European, Latin American, and the Asia Pacific directional Forecasts, Color Alert brings CMG's directional color stories to life, whether seen on store shelves, cruising along highways, or strutting fashion runways.
Color Marketing Group holds Color Forecasting Workshops - ChromaZones - and international Color Conferences to determine color direction approximately two years in advance (depending on industry). For instance, colors for 2025 were forecast back in 2023. As the year unfolds we reveal one color per month. The results from these events are consolidated to form CMG's World Color Forecast which is revealed annually at CMG's International Summit.
Color Marketing Group is ready to share the excitement of color on an international scale and Color Alert lets the world know that CMG members are spot on with color direction. The eyes of its members are keen on the current emergence of color while staying focused on future hues. Knowledge, discovery, direction, and affirmation make Color Marketing Group the premier international association for color design professionals, and Color Alert allows us to share it with the world.