July 2025 Color Alert®
Joyous • Sunny • Colour Antidote
Uplift
As the Beatles sang, “Here comes the sun, doo doo doo doo, here comes the sun and I say, It’s all right.”
An energizing, pale slice of yellow is perfectly realized with the name, Uplift. It is the colour equivalent of an antidote. It banishes negativity, darkness, and the doldrums with an upbeat aura.
Brought forward during Color Marketing Group’s North America Forecasting Sessions to emerge in 2025, it is the colour that “cure what ails you”. It adds a mood lifting warmth to practically all the products and spaces it embraces.
A soft yellow, influences with a bit of green, Uplift is very light and imbued with a positive energy that can replenish the internal spirit. That appeal translates to many consumer goods from handheld devices to appliances and homeware, each conveying its own sense of joy. Almost any product or area can be brightened when Uplift is used to support the space with a flash of light.
Its brightness lends a cozy appeal when rendered in a matte finish or low-sheen. Ideal for wall finishes, textiles, and decorative accessories, the strong colour can be slightly tamed with more subtle finishes. For full on power, and a bit of high glam, Uplift will appear in high-powered, high-gloss. The reflectivity of the sheen means the colour bursts onto the scene, whether in vinyl fabrics, appliances, or fashion accessories with a patent leather finish. No matter the finish, Uplift performs its colour duty for a bit of fun and joy.
A yellow this powerful is transformative. Sunny, fresh, and positive, it makes things feel all right. So, when you’re feeling a bit down, Uplift is the antidote you need.
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About CMG's Color Alert®
Color Alert is an exciting monthly feature from Color Marketing Group® (CMG), illuminating one color each month from our World Color Forecast™ and validating our color predictions in the market. As a color litmus test, and drawing from North American, European, Latin American, and the Asia Pacific directional Forecasts, Color Alert brings CMG's directional color stories to life, whether seen on store shelves, cruising along highways, or strutting fashion runways.
Color Marketing Group holds Color Forecasting Workshops - ChromaZones - and international Color Conferences to determine color direction approximately two years in advance (depending on industry). For instance, colors for 2025 were forecast back in 2023. As the year unfolds we reveal one color per month. The results from these events are consolidated to form CMG's World Color Forecast which is revealed annually at CMG's International Summit.
Color Marketing Group is ready to share the excitement of color on an international scale and Color Alert lets the world know that CMG members are spot on with color direction. The eyes of its members are keen on the current emergence of color while staying focused on future hues. Knowledge, discovery, direction, and affirmation make Color Marketing Group the premier international association for color design professionals, and Color Alert allows us to share it with the world.