August 2025 Color Alert®
Delicate • Authentic • Energized
Unfiltered
Live free and untethered, pushing through the muck and grime to embrace a life that feels tangible and authentic.
As digital existence spreads and embeds itself into every facet of our lives, the desire to un-correct, un-tether, and un-filter only grows stronger. Connection is valuable, but it must be genuine, emotional, and rooted in humanity.
Enter the colour Unfiltered. Emerging from Color Marketing Group’s European Region Forecasting in 2023 for debut in 2025, this hue represents a transition between the digitally enhanced and the simply present. A low-chroma, slightly faded orange, Unfiltered is a warm, embraceable shade with an undercurrent of energy and optimism.
Its tactile appearance makes it ideal for touchpoints. Consumer electronics gain a subtle orange boost with a fresh, understated vibe. This hue is seamlessly integrated into a colourscape of taupe, teal, charcoal, and brown. Whether used on a phone or tablet cover, small appliance, or smartwatch band, Unfiltered adds a sense of grounded vibrancy to everyday life, making the digital feel more real.
Its “touch-ability” enhances its appeal in interior design, from textiles and wallcoverings to architectural coatings and home décor. Its warmth feels familiar, its softness comforting, and its orange "creamsicle" tone adds a playful touch. Use it in textiles for upholstered and soft furnishings to create a moment of pause and connection. Introduce it as an accent in accessories or architectural features to reinforce its versatility and cozy charm.
Live life to the fullest, free from manipulation and outside pressures. Embrace personal wellness. Take control of the intimate world around you.
Live life Unfiltered.
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About CMG's Color Alert®
Color Alert is an exciting monthly feature from Color Marketing Group® (CMG), illuminating one color each month from our World Color Forecast™ and validating our color predictions in the market. As a color litmus test, and drawing from North American, European, Latin American, and the Asia Pacific directional Forecasts, Color Alert brings CMG's directional color stories to life, whether seen on store shelves, cruising along highways, or strutting fashion runways.
Color Marketing Group holds Color Forecasting Workshops - ChromaZones - and international Color Conferences to determine color direction approximately two years in advance (depending on industry). For instance, colors for 2025 were forecast back in 2023. As the year unfolds we reveal one color per month. The results from these events are consolidated to form CMG's World Color Forecast which is revealed annually at CMG's International Summit.
Color Marketing Group is ready to share the excitement of color on an international scale and Color Alert lets the world know that CMG members are spot on with color direction. The eyes of its members are keen on the current emergence of color while staying focused on future hues. Knowledge, discovery, direction, and affirmation make Color Marketing Group the premier international association for color design professionals, and Color Alert allows us to share it with the world.