September 2025 Color Alert®
Growth • Illuminated • Evolving
In a world craving resilience and renewal, a new colour emerges, subtle, luminous, and quietly powerful. Anti-Fragile invites us to move past vulnerability and step into self-discovery, transformation, and strength.
Anti-Fragile is the antithesis of anxious times. It appears fresh, and practically illuminated from within. Unassuming yet intrinsically strong, it embodies cultural diversity, nature’s cycles, and the quiet strength of transformation.
Some of that strength comes from the feeling that green, in its many forms, has become a steadfast and unfaltering neutral hue. Emerging from Color Marketing Group’s Latin America meetings in 2023, to emerge in 2025, Anti-Fragile is a unique colour that stands quietly by yet surges with inspiration and influence. An easy ally in design and life. Quite pale, and near white, with minimal chroma, this green is influenced by warming yellow and is a colour suggestive of metamorphosis and the earliest emergence of new life, filled with light, as well as nature’s continual changes.
As green embarks on a journey towards somewhat complex, desaturated values, it provides opportunities to embody essence of change. Anti-Fragile is ready to burst through the former simplicity of green as a hue that celebrates change. From fashion to health and wellness, home décor to retail and commercial interiors, Anti-Fragile can fill a space with subtle light, act as a balance to deeper hues, and revel in its ability to be, at once, light and fresh, and clean and strong.
It adds a colour twist when used with periwinkle blue or coral in fashions or wellness spaces. It becomes a saber of light when used against charcoal grey and black. With the continually warming of palettes, Anti-Fragile adds a cooling touch that is natural and inviting.
Anti-Fragile is not just a colour, it’s an idea of resilience, a sensory expression of emergence, and a bridge between nature and innovation. Anti-Fragile raises the stakes for light, natural hues. It is strong, fresh, and ready to take on the world.
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About CMG's Color Alert®
Color Alert is an exciting monthly feature from Color Marketing Group® (CMG), illuminating one color each month from our World Color Forecast™ and validating our color predictions in the market. As a color litmus test, and drawing from North American, European, Latin American, and the Asia Pacific directional Forecasts, Color Alert brings CMG's directional color stories to life, whether seen on store shelves, cruising along highways, or strutting fashion runways.
Color Marketing Group holds Color Forecasting Workshops - ChromaZones - and international Color Conferences to determine color direction approximately two years in advance (depending on industry). For instance, colors for 2025 were forecast back in 2023. As the year unfolds we reveal one color per month. The results from these events are consolidated to form CMG's World Color Forecast which is revealed annually at CMG's International Summit.
Color Marketing Group is ready to share the excitement of color on an international scale and Color Alert lets the world know that CMG members are spot on with color direction. The eyes of its members are keen on the current emergence of color while staying focused on future hues. Knowledge, discovery, direction, and affirmation make Color Marketing Group the premier international association for color design professionals, and Color Alert allows us to share it with the world.