October 2025 Color Alert®
Dynamic • Energized • Luminous
Rejoice as two vibrant greens emerge from opposite sides of the globe, distinct in origin but strikingly similar in inspiration and hue. These colors follow parallel paths that celebrate both nature and digital culture, offering a fresh perspective on what green is.
Color Marketing Group’s European region introduced Glow, while the Asia Pacific region anticipated the arrival of Rebirth. Both hues were discussed in 2023 to target adoption in 2025 as colors designed to support modern living across both physical and digital spaces.
With medium chroma, high brightness, and a balance of green and yellow, Glow and Rebirth reflect the vitality of the natural world. They evoke images of synthesized plant proteins, the health and freshness of citrus and vegetables, and bring a burst of energy to any product or design space. Their vibrancy also taps into the digital realm. These colors appear almost neon and luminous, reminiscent of blinking cursors and glowing gaming setups. They offer an escape into a synthetic world that celebrates nature, yet feels energetic, futuristic, and endlessly dynamic.
Glow and Rebirth also reflect the interconnectedness of the modern world. Despite emerging from different regions, they find shared relevance in similar industries and design applications worldwide. Notably, sporting goods top the list, and these bright hues dominate products like skateboards, skis, and pickleball rackets. Whether they suggest lime, electric kiwi, or acid green, the winning impact is the same.
In visual communication, these hues are poised to replace the long-dominant yellow. Their high visibility makes them a bold contrast against black, and a standout alternative to yellow on white backgrounds, perfect for both print and digital media. Glow and Rebirth are both tech-savvy and nature-inspired, making them universally adaptable.
These nearly indistinguishable greens will also energize personal products and environments. For automobiles, they offer a bold departure from traditional silver, grey, and black, delivering a shock of color that feels like motion even when still. In textiles, Glow and Rebirth will serve as dynamic accents, equally at home in a corporate office or a family kitchen.
With energy and incredible uses, Glow and Rebirth are the dynamic color siblings taking on the world.
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About CMG's Color Alert®
Color Alert is an exciting monthly feature from Color Marketing Group® (CMG), illuminating one color each month from our World Color Forecast™ and validating our color predictions in the market. As a color litmus test, and drawing from North American, European, Latin American, and the Asia Pacific directional Forecasts, Color Alert brings CMG's directional color stories to life, whether seen on store shelves, cruising along highways, or strutting fashion runways.
Color Marketing Group holds Color Forecasting Workshops - ChromaZones - and international Color Conferences to determine color direction approximately two years in advance (depending on industry). For instance, colors for 2025 were forecast back in 2023. As the year unfolds we reveal one color per month. The results from these events are consolidated to form CMG's World Color Forecast which is revealed annually at CMG's International Summit.
Color Marketing Group is ready to share the excitement of color on an international scale and Color Alert lets the world know that CMG members are spot on with color direction. The eyes of its members are keen on the current emergence of color while staying focused on future hues. Knowledge, discovery, direction, and affirmation make Color Marketing Group the premier international association for color design professionals, and Color Alert allows us to share it with the world.