VIDEO • 17:47

Using the fashion industry as a benchmark, discover how nature’s force and influence extends beyond weather and wildlife, into the world of color application in specific design markets. We will touch upon the essentials of positioning collections influenced by seasons and industries. We will also cover the importance of Timing to Market in communicating color validation and trends to end-users.

About the Author:
Doty Horn is a CMG Board Member and the Founding Director of ColorVoyant LLC, a color marketing consultancy.

With a background in fashion and design leadership roles, she brings a unique, cross-industry perspective on color trends. Doty teaches at the Fashion Institute of Technology (FIT) in New York City and actively contributes to Color Marketing Group as a board member and mentor.

Her global trend research and passion for fashion continue to shape her visionary approach to color and design strategy.


A Certificate of Completion is awarded upon request after completion of the module.