Mega trends are essential for establishing content for a new trend. As a follow-up module to History of Color in North America, we must consider past influences in order to know future direction. What is a trend? How long do trends last? Are traditional methods of researching trend information transitioning into newer directions? These are just some of the trend “nuggets” that TrendSpotting will explore.

About the Author:
Doty Horn is a CMG Board Member and the Founding Director of ColorVoyant LLC, a color marketing consultancy.

With a background in fashion and design leadership roles, she brings a unique, cross-industry perspective on color trends. Doty teaches at the Fashion Institute of Technology (FIT) in New York City and actively contributes to Color Marketing Group as a board member and mentor.

Her global trend research and passion for fashion continue to shape her visionary approach to color and design strategy.

A Certificate of Completion is awarded upon request after completion of the module.